Our Name, Our Passion
At JEWELUST, our name reflects the essence of what we offer; it is where the luster of 'Jewel' meets the magic of 'Lust,' creating a meaning that embodies the irresistible allure and profound passion inspired by our luxurious pieces.
We understand that jewelry is not just adornment, but a silent language that tells the deepest emotions and reflects the heart’s dreams. Every piece in our collection is designed to awaken a deep passion, a love for beauty, and a yearning for distinction and self-expression. We are committed to creating and presenting luxurious, exceptional jewelry that combines modern luxury with a touch of timeless heritage, making each piece a part of your most beautiful moments and inscribing a golden story for every look."
A Vision Born in the UAE
JEWELUST is a luxury jewelry brand established in 2025 in the UAE, dedicated to crafting timeless gold and jewelry pieces. As a proud Emirati project, our vision is to be a destination that blends tradition with modern elegance, offering designs that reflect sophistication, creativity, and refined craftsmanship.
From Mine to Market: A Trusted Bridge
JEWELUST is the flagship precious-metals and jewelry brand of ZHH Group Holding. Our integrity is built on a fully transparent supply chain. We connect responsible mining sources with world-class refining through our licensed sourcing offices in Africa (Uganda, Mali, Congo) and our refining partnerships in Turkey and the UAE. This allows us to maintain fully controlled operations, reinforcing reliability, trust, and good governance from the origin to your investment.
Our Global Presence
Main Office and Showroom:
Jewelust, Gold Souk, Deira, Dubai, UAE
Global Branches:
Uganda, Congo, Mali, Kenya, Turkey
Blog Posts
Why Ethical Sourcing is the Future of Luxury: The JEWELUST Journey from Mine to Market
For generations, gold has been the ultimate symbol of wealth and security. But in a modern, transparent world, the true value of gold is no longer just its weight or purity, it's its story. At JEWELUST, we believe that luxury is rooted in integrity... We often admire the final, polished piece, but have you ever asked where your gold really comes from? This question is at the core of our mission.
